Jordan Maddox
Audio By Carbonatix
The following is sponsored content by Culbertson Holdings.
Every community has its share of diamonds buried in the rough.
Consider a vacant house, multifamily apartment, industrial warehouse, office building, a local retail center or an empty lot in a rapidly growing area that could be home to new residents but instead remains vacant. Locations like these often experience years of neglect or mismanagement, and some of them may even have owners looking to let go of the property.
The diamond may even be your own business, its potential buried by an ill-fitting workspace that doesn’t lend itself to your employees’ success or your clients’ comfort.
Value-add projects like these, or, in plain terms, digging the diamond from the rough, require an understanding of what it takes to actually dig the diamond out. This is a combination of location, asset history, total cost and market fundamentals.
Any investor looking to take on a risky project or restructure their own business must first navigate the uneasy waters of securing the right space, the right approach and the right funding. That’s where Culby Culbertson and his team of expert brokers take the helm.
Culbertson, the founder and namesake of Culbertson Holdings, has secured over $500 million for his investors since 2019, with a concentration ranging from single- and multi-family homes to commercial and industrial real estate. He knows what it takes to navigate the real estate market.
His early years in the business came at a peak point in the market which were followed by its downturn later in his tenure. In fact, he’s ridden the waves of the real estate market for nearly a decade — waves that have ended many careers in the industry. Through this experience, he has built a thoroughly diverse client base that has prepared him and his team to take on any project set before them.
“We really just want to work with people that have a vision, and we can help take that vision and put it into motion,” Culbertson says.
He has also seen the impact of Texas’s booming population growth and has been on both sides of the line, as a debt equity broker and as a buyer and investor. He knows where the state’s shortcomings lie when it comes to providing space for larger populations and new or expanding businesses.

Jordan Maddox
Texas’s Achilles Heel
In 2025, Houston Public Media reported that Texas had seen a significant decline in people migrating to Texas, both domestically and from abroad. But even with that decline, the state still led the nation with the most new residents last year, according to the Texas Tribune.
The Lone Star State is bursting at the seams, but it seems that housing — and affordable housing, specifically — has not been able to keep up with the demand of hosting over 30 million people. It’s the state’s weak spot.
Before stepping down after more than a decade of being Texas Comptroller, Glenn Hegar released an article in June 2025 condemning Texas as a state with too few affordable housing options, effectively hamstringing the economy.
“More housing means more jobs, a stronger tax base and higher real wages as less income is consumed by housing costs,” Hegar wrote.
Culbertson echoes that theme, emphasizing the importance of adequate, affordable housing to local economies and stating that “commercial real estate is driven by people that are in residential real estate.”
Still, the state’s economy seems to be booming regardless of the housing shortfall. According to the Texas Economic Development and Tourism Office, the state led the nation in jobs added in 2025 and hosted the largest labor force it has ever seen. WalletHub also ranked Texas as the third-best state in which to start a business in 2026.
So, yes, even with the slowing rate of migration of people into the state, Texas is still brimming with new people, new businesses and new opportunities. Culbertson Holdings brokers transactions to bring more housing, businesses and infrastructure to Texas and beyond.

Jordan Maddox
The Role of Culbertson Holdings
Culbertson and his team are professional match-makers — but not the romantic kind. Instead, they pair clients with financiers and locations that fit both the client’s needs and their budget, and their experience is wide-ranging.
“When there’s a big boom in a certain job market, we’re able to help provide some level of support,” Culbertson says, and he means it.
In Denton, the firm helped a local roofing business secure a new location to work from, which ultimately led to the business expanding its team and broadening its client base. Culbertson Holdings recently closed on and secured funding for a housing project in McAllen that will ultimately provide affordable, quality housing for the growing city.
In Bryan — perhaps more recognizable as College Station — the team helped broker a deal for new student housing to accommodate the influx of Texas A&M University students.
In West Texas, Culbertson helped establish an RV park for oil field workers.
Teasing an upcoming project that is still in its early stages, founder Culbertson describes a commercial real estate venture in Dallas that will provide space for smaller businesses that have outgrown work-from-home environments or too-small offices.
“Pretty much every corner of Texas, we’ve had some level of impact,” he says.
Texas isn’t the only pond the company is fishing in, however. It closed on projects in eight states in 2025 and five states in 2024, and Culbertson intends to keep reaching across the nation to help establish adequate space for individuals, families and businesses.
“We’re not confined to any four corners of the United States,” he says.
In 2026, Culbertson Holdings hopes to double its 2025 performance of brokering $107 million for 23 projects across eight states.