The Macaron Model: How Do Food Spots That Sell One Thing — And Only One Thing — Survive?
A rainbow-colored assortment of macarons displayed in tidy rows and columns are presented in a long glass display case at Joy Macarons on Greenville Avenue. This particular macaron shop, Joy’s second location, opened two months ago and specializes in making macarons in the French style, which doesn’t require cooking the…